As the World Cup of soccer heads in to its third week, the inevitable cry from the American press regarding the sports’ popularity in the states seems to have flaked out like spores from a dandelion in a wind tunnel. As always it was the same tired, old self-aggrandizing meant to do nothing more than belittle “the world’s most popular sport” ugly American style.
But this time around, the questions about whether soccer can remain ingrained in the public eye after the World Cup passes on until four years from now flickered and faded. No, not because the sport is going to be mixed into the American sports gumbo with football, baseball, basketball and NASCAR. That’s just not going to happen.
Soccer in America doesn’t need the marketing arm of NBC, ABC/ESPN or FOX with weekly broadcast games of the week in order to be successful. That’s because American soccer has something much more important than anything that can be storyboarded into a flashy gimmick like the major four sports have…
Soccer has the kids.
Yes, the sport that is ignored by the American viewing public could very well be the most popular sport there is. Better yet, since the 1970s, when Pele, the great Brazilian soccer star came to America to play for the New York Cosmos in the old NASL, kids have been swarming to the fields only to leave the game behind for baseball, football and basketball when they reached adolescence.
But that’s not likely to be the case in the future. With fewer athletic scholarships trickling around, and the physical requirements that other sports carry to simply get a kid noticed, more and more specialization is the rage. Kids are finding their niche at an earlier age and painstakingly honing their craft.
Of course they burn out quicker, and the single-minded focus on one thing isn’t exactly mentally or physically healthy or even the best way to go about getting little Johnny that big scholarship to State U., but that’s a different argument for another day. The point is kids aren’t giving up on soccer for the glamour sports anymore.
Here’s a simple experiment to try out:
Drive by any suburban (and maybe even urban) playground, school athletic complex or grassy field. Once you get there, look for the kids and note what sport they’re playing. Nope, it isn’t hockey or football or even the great American Pastime. It’s soccer.
And it just isn’t at one school or the one little field around the corner. It’s everywhere. And they have sponsorships, too, from the giants like Nike and adidas as well as the local restaurants and car dealerships. Hey, that’s where the kids are. Get ‘em while they’re young.
Certainly, this isn’t anything new. Soccer has always been one of the first participatory sports that kids play just because it’s such a simple sport to learn. All you need is a ball, a net at both ends of a field and some kids to run around. That’s it. In fact, ask anyone from the age of 40 or younger what the first team sport they played as a child was and chances is it was soccer. If it wasn’t the first sport then it was definitely the second one.
Oh, but there’s more. Where I live, within spitting distance from Franklin & Marshall College’s athletic fields, soccer rules. Those fields, which are approximately a mile-and-a-half wide and a half-mile deep, and tucked between a residential neighborhood and a copse of woods, could be the most popular spot on campus. Or at least, the most well visited spot for the community-minded college.
A few years ago, those fields used to hold five soccer pitches, seven baseball diamonds, and a rugby field. There was always a flurry of activity on the weekends with kids and the parents filling up the neighborhood waiting for the chance that team after team could jump on one of the fields for soccer game.
But over time, it seemed as if the fields had become too quaint or maybe it was time to cut down a few trees to expand the grass back to the Conestoga Creek that winds its way through the neighborhood. There were just too many teams and too many kids standing around and not playing. Frustration grew and people started going elsewhere to play.
That is until Franklin & Marshall came up with a better plan.
It got rid of most of the baseball fields.
Now the kids play soccer all year round. Even in the summertime, camps of boys and girls teem from morning to dusk, tearing through the grass doing drill after drill while the summer days just wile away.
Somewhere else they’re playing baseball.